Regarding Life (“Re:Life”) is a social venture enterprise producing life-inspired products that reflect, stimulate and facilitate dialogue about real situations and feelings. The company’s specialty lies in its succinct ability to consistently capture authentic sentiments about both a widespread of issues and common celebrations.

Incorporated in February 2004 by partners Lisa Yancey and Stacey Weihe, Regarding Life made its debut at the National Stationery Show in New York City, introducing its new concept of Message Cards to the industry. Similar to greeting cards in form, but substantively different in aesthetic design and content, message cards are distinctly and uniquely about real life. Card content supportively addresses issues such as: self esteem, depression, the various stages of relationships, health and wellness support, breast cancer, single fatherhood, saying I’m sorry, abuse, trust, and a plethora of preteen and teenage coming of age issues.

These Re:Life Messages are often deemed to say exactly what people feel, in a conversational style that mimics true dialogue. Two of Regarding Life’s signature lines, Stay True™ (women’s) and And He Said...™ (men’s) are unique offerings in the industry with real stories on the back of the cards submitted via the website from the market it aims to serve. This keeps the company current with pervasive issues and the language used in articulating the associated feelings.

Regarding Life expanded its product offerings in 2005 to include a new brand called Re:Originals™ life-inspired apparel. Re:Originals™ are text-adorned shirts with empowering, informative, and/or descriptive messages, often inspired by a message card or shared story.

The Idea Emerged…

The concept of message cards emerged June 2001 when Lisa was searching for a father’s day card to give to her father, whom she had no interaction with until she was seventeen, and was building a new relationship. All of the card offerings she perused at the time spoke to fathers who had always been in the child’s life. Lisa began thinking statistically. How many single parent households were there in America? These cards couldn’t possibly speak to that huge market of now adult children. After further consideration she realized an opportunity existed to develop real “messages” that respond to a variety of everyday issues and situations. Co-partner Stacey broadened the message card concept as she, born in St. Paul Minnesota, recalled a similar absenteeism in her upbringing. Her parents were divorced when she was young, and although her father was involved in her life, he was emotionally absent as a caregiver because his job demanded long hours. Collectively, Lisa and Stacey realized that life’s sometimes harsh and sometimes wonderful realities are not racially, gender or class exclusive, and that an opportunity exists to express those truths for everyday people in everyday language, hence the birth of the company’s Real. Life. Everyday. mantra.

These trendsetting partners have taken a unique and comprehensive approach, through the lens of urban consumerism, to developing and branding products that reflect everyday life experiences, using pervasive issues and situations as its primary platform.

To get a real look into the company, check out this interview of Regarding Life partners by She Unlimited Online Magazine and to get a real look at Lisa and Stacey check out their MYSPACE page.